London
New York
Singapore

Personal Brand Agency   London

Where Finance
Meets the
Camera

We help C-suite executives, fund partners, and founders in financial services build compelling personal brands through premium content. From LinkedIn to day in the life video.

See how it works
Venture CapitalPrivate EquityHedge FundsFintech FoundersAsset ManagementDeal FlowLP RelationsThought Leadership Venture CapitalPrivate EquityHedge FundsFintech FoundersAsset ManagementDeal FlowLP RelationsThought Leadership

Our Story

Bridging the gap between finance and storytelling

I have been creating content since before university, long before it was a career path anyone in finance took seriously. Throughout my time at UCL and into my career in financial services, I kept that creative instinct alive.

Working inside the industry, I saw something no one was addressing: the most interesting people in the world, fund partners, founders, dealmakers, were completely invisible to wider audiences. Meanwhile those audiences were hungry for exactly that kind of authentic, behind the scenes content.

"The finance world is living some of the most compelling stories imaginable. Almost none of it is visible."

So I built The Index Agency. The only personal brand agency in the UK built specifically for financial services professionals.

UCL
Educated
Third Bridge
Industry background
14,000+
Followers built
Why personal brand matters in finance
Deal flow sourceFounders choose investors they follow
LP trustHuman faces build capital relationships
Talent attractionCulture beats headhunters
Thought leadershipExpertise at scale, not just in rooms
LegacyDecades of knowledge, preserved

What we do

Three ways we tell your story

From written thought leadership to immersive video content, every piece we create is built for financial services audiences and designed to drive real outcomes, not vanity metrics.

01
LinkedIn Ghostwriting
Your expertise, expressed with clarity and character. Posts that generate deal flow, attract talent, and build your reputation without you writing a word.
  • 3 to 4 posts per week
  • Strategy and positioning
  • Engagement management
  • Monthly performance report
02
Day in the Life Video
We follow you through your world: meetings, portfolio visits, investment thinking. We turn it into short form content that audiences genuinely want to watch.
  • Monthly filming sessions
  • Short form cuts for LinkedIn and Reels
  • Compliance review built in
  • 10 to 15 assets per filming day
03
Full Brand Partnership
End to end personal brand management. LinkedIn, video, newsletter, and media positioning. We become your embedded content team. Invisible but always on.
  • All content formats
  • Newsletter production
  • Media and podcast prep
  • Quarterly brand reviews

How we work together

Find the right fit for you

Entry point

Starter
Package

For executives taking their first steps into content. Consistent writing, consistent presence. We build the foundation.

  • 2 LinkedIn posts per week
  • Monthly strategy call
  • Content calendar
  • Engagement analytics
Most popular Words and vision

Growth
Package

Writing combined with one filming day per month. The full story told across LinkedIn and short form video.

  • 4 LinkedIn posts per week
  • 1 filming day per month
  • 4 to 6 short form videos
  • Compliance review protocol
  • Bi weekly strategy sessions
Full service

Partnership
Package

Complete personal brand management for executives who want to become a category of one in their industry.

  • Everything in Growth
  • 2 filming days per month
  • Monthly newsletter
  • YouTube production
  • Media and podcast preparation

How it works

From conversation
to content

01
Brand Audit
We analyse your current presence, your goals, and the stories only you can tell. No templates. Every strategy is built from scratch.
02
Strategy and Positioning
We define your narrative, your audience, and the outcomes you want: deal flow, LP trust, talent, or all three.
03
Create and Review
We produce everything. You review in a 48 hour window. Nothing goes live without your sign off. Your compliance team can be included too.
04
Publish and Grow
We publish, track performance, and refine the strategy every month based on what is working. Your audience grows while you focus on the deals.

Built for regulated industries

Compliance is part
of our process

We understand the FCA regulatory environment. Our content protocol is designed from the ground up for financial services so you can build a public profile without ever putting the firm at risk.

Every piece of content goes through a structured review before publishing. Sensitive conversations, deal specifics, and commercially confidential information are never captured. Where needed, content is masked in post production before filming goes live.

Selective filming protocol
Sensitive meetings, deal figures, and confidential screens are never captured. We know what to film and what to leave out.
Post production masking
Any MNPI adjacent content visible incidentally is blurred or muted in editing before the review stage. Standard practice, professionally executed.
48 hour client review
Nothing goes live without your sign off. Your compliance team can be included in every review cycle as standard.
FCA aware content strategy
We never stray into investment advice territory. All content is positioned as personal narrative and thought leadership, not market commentary.

Ready to start

Your story
deserves an audience

The executives building personal brands today are the ones who will own their industry tomorrow. The window in UK finance is open. It will not be for long.